Extras are an extremely useful service not to be undervalued. They can not only make your business appear more professional but increase brand value and repeat purchases.
What is an ‘extra’? In short, an extra is something that a business has added in with an order that the customer is not necessarily expecting. Examples of extras include thank you cards, sweets, gift wrapping, coupon codes, stickers,loyalty scheme cards etc… Extras are an extremely useful service not to be undervalued. They can not only make your business appear more professional but increase brand value and repeat purchases.
Often the arrival of the order is the end of the customer journey, but it doesn't have to be - why not use this unique and pivotal moment while you have their attention to continue the conversation with your customer? It could be as simple as a thank you card, or a voucher as part of a wider loyalty scheme.
This is a massive missed opportunity by many dropshippers. If your business is new, why not add a personal message thanking your customer for choosing you and offering more information about your business and ethos. If you are seeking more reviews why not incentivise your customers by adding a card with a competition or extra discount code. Genuine, personalised interaction can make a big difference in a customer’s perception of your business.
The personal touch
When adding an extra you can customise a package to make it personal to your customer. This shows that your business values their custom and can improve their experience and satisfaction. Some companies profile their customers andbuild a tiered loyalty scheme based on how many orders they place. Utilising what you know about your customer to surprise them with something they love isthe kind of added-value service that makes customers recommend a company tot heir friends and family.
For instance, could you make a recommendation about other products they might be interested in based on their order? Can you give them a free sample? A hand-written note can add a human element that is often lost in e-commerce.
The unboxing experience can have a big impact on the customer’s perception of your brand. If you are a British business but your package comes with import stamps this can appear disingenuous. On the other hand, if they receive their order in a clean, crisp, professionally branded package the customer will have a positive connotation of your business. If you take this further and put a sweet treat in with the package or a coupon code they will be even more impressed. The unboxing of the product can make a lasting impression. Is your packaging likely to make customers want to repeat purchase?
We offer an extensive extras service here at SimpShip. If you are looking to improve your customers' unboxing experience, boost your brand strategy and offer a personal touch then contact SimpShip today for a personalised quote.