A Little Extra Goes A Long Way

Extras are an extremely useful service not to be undervalued. They can not only make your business appear more professional but increase brand value and repeat purchases.

January 23, 2020
Discover
What information is included in a 'lead list'?

We'll send over the lead's name, email and discovery platform (where we found them) as standard. No campaign is the same, so sometimes we have other fields, such as gender or location.

Are you GDPR compliant?

Yes, prospecting is GDPR compliant but you must follow some rules. Read more here

How do you deliver my lead lists?

We normally send over CSV files. We build our lists inside Airtable, but export them for easy upload to your favourite email software.

Who is on your team?

We have 2 full-time members right now - Tony Maguire and Lisa Hidds. We also work with contractors to fulfil our campaigns as we scale.

Can I get a free trial?

We don't offer free trials at the moment. This is due to the fact that we're a human-powered service, so free trials would massively stretch our resources.

Are your leads cold?

We define our leads as 'lukewarm' - we use prospecting to find leads that are most targeted to a business, so you'll always be reached out to people who are most likely to subscribe to your product.

What is your refund policy?

We have a 30-day money back, refund policy.

Will this work for us?

We hope so. If we don't believe that we'll be effective (e.g. companies with very long sales cycles, certain markets) we'll let you know and provide a full refund.

Can I cancel?

Yes, you can cancel your plan at any time. Login to cancel.

A little extra goes a long way


What is an ‘extra’? In short, an extra is something that a business has added in with an order that the customer is not necessarily expecting. Examples of extras include thank you cards, sweets, gift wrapping, coupon codes, stickers,loyalty scheme cards etc… Extras are an extremely useful service not to be undervalued. They can not only make your business appear more professional but increase brand value and repeat purchases.

Extra interaction
Often the arrival of the order is the end of the customer journey, but it doesn't have to be - why not use this unique and pivotal moment while you have their attention to continue the conversation with your customer? It could be as simple as a thank you card, or a voucher as part of a wider loyalty scheme.

This is a massive missed opportunity by many dropshippers. If your business is new, why not add a personal message thanking your customer for choosing you and offering more information about your business and ethos. If you are seeking more reviews why not incentivise your customers by adding a card with a competition or extra discount code. Genuine, personalised interaction can make a big difference in a customer’s perception of your business.  
 
The personal touch
When adding an extra you can customise a package to make it personal to your customer. This shows that your business values their custom and can improve their experience and satisfaction. Some companies profile their customers andbuild a tiered loyalty scheme based on how many orders they place. Utilising what you know about your customer to surprise them with something they love isthe kind of added-value service that makes customers recommend a company tot heir friends and family.

For instance, could you make a recommendation about other products they might be interested in based on their order? Can you give them a free sample? A hand-written note can add a human element that is often lost in e-commerce.
 
Extra special
The unboxing experience can have a big impact on the customer’s perception of your brand. If you are a British business but your package comes with import stamps this can appear disingenuous. On the other hand, if they receive their order in a clean, crisp, professionally branded package the customer will have a positive connotation of your business. If you take this further and put a sweet treat in with the package or a coupon code they will be even more impressed. The unboxing of the product can make a lasting impression. Is your packaging likely to make customers want to repeat purchase?
 
 
We offer an extensive extras service here at SimpShip. If you are looking to improve your customers' unboxing experience, boost your brand strategy and offer a personal touch then contact SimpShip today for a personalised quote.

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